Learn to Recycle Your Fashion

Learn to Recycle Your Fashion

Almost everyone is fashion-conscious, even those who “don’t really care about fashion” have a fashion statement. Fashion trends, like culture, differ from one another, and so making it hard for a specific one to stand out.

 Incorporating fashion in your life can be quite costly. Especially nowadays, trends just keep on popping out from everywhere like wild mushrooms. When one trend sprouts, another dies, thus, what you bought three months ago may already be unfashionable. That’s how quickly your fashion assets become expenses. It helps to read a couple of false eyelashes reviews just to get up to speed with fashion.

One thing that is a common problem of people, particularly women, is waking up and having trouble choosing what to wear. They would say that they have nothing to put on when in fact, their closet overflows with different types of clothing and accessories. But worry no more because with the use of your creativity, your old clothes may turn into a new one.

Have you ever thought about wearing something out of recycled materials? It might seem a bit silly and you may think it is cheap, but in reality, this can be beneficial both

Pretty peachy frocks for posh party girls ,is that all there is

Pretty peachy frocks for posh party girls ,is that all there is

There has been a mercurial sense to Milan fashion week so far this season; the long-standing home to established brands known for their rigidity has suddenly seen them shifting and changing with a new-found verve. The most immediate example of this hot-stepping is Gucci, at which Alessandro Michele’s third womenswear collection, shown on 23 September, confirmed that he has ushered in a new era. Michele was officially appointed only in January so a change of pace is understandable, but it’s also happened at labels where there’s been no obvious change in personnel. Versace is a case in point: Donatella Versace’s vision of a modern woman was actually just that, and her customer could be identified immediately.

The same could not be said of the Roberto Cavalli customer next season. On 26 September, the first collection for the brand from former Emilio Pucci creative director Peter Dundas was shown. You can see why Dundas got the job. At LVMH-owned Pucci he carved out a niche creating sexy, body-skimming dresses that were deeply respectful of the house codes.

Add to that the fact that he already has a three-year stint at Roberto Cavalli on his extensive CV –

Get the Look Tribal Jewelry

Get the Look Tribal Jewelry

It’s officially summer and I’m ready for an exotic vacation! I’ve spent more than enough days indoors catching up on TV shows, fixing home appliances and fantasizing about time away from work. Recently I learned my friend Liz was planning a three-week sightseeing jaunt to Africa. Knowing this would be a wildly educational and enriching trip, I just couldn’t fathom sweating out my first visit there during the hottest time of the year. So instead I decided to channel the culture with a few tribal-inspired pieces and await a more comfortable time to go.

1 | Earrings ($7.95; Old Navy) Pair these beaded earrings with a linen tunic for a bohemian look.

2 | Layering Necklace ($18; Anthropologie) Try wearing a dainty necklace alone or accompanied by other pendant necklaces in various lengths and shapes.

3 | Necklace ($69; Chico’s) Bold and graphic, this necklace can enhance any look, especially when worn with a maxi dress.

4 | Bangles ($18; Aldo) Get more bang for your buck with these stackable gold and black patterned bracelets.

5 | Wristlet ($58; Ann Taylor) This nifty straw handbag with a turn-lock bamboo closure, has a removable wristband that you can wear as wristlet

Where to Buy Designer Anarkali Suits

Where to Buy Designer Anarkali Suits

Anarkali SuitsAnarkali dresses are now in fashion and are liked by almost every woman. It owes their names to the famous court of Mughal emperor during the reign of Akbar. The style of Designer Anarkali suits is recently brought back to the scene of the Indian fashion. It is generally a long frock type top, which looks like churidar. The women located in Pakistan, Middle East, North India are extremely fond of Anarkali suits. You can wear it on any occasion like- any festivals, casual lunch, any celebrations and many more. Here are some top markets in Delhi for buying designer Anarkali suits for you-

Bridal Exhibitions

Bridal Asia, Vivaha, wedding Asia, jalsa all these are the best option for you to buy gorgeous yet beautiful designer Anarkali suits. You will get all the top brands at one stage.  You can get avariety of Anarkali Suits here to highten up the quotient of glamor.

Hauz Khas or Organ Jungle

Hauz Khas is a

Average-sized models could sell more fashion, research suggests

Average-sized models could sell more fashion, research suggests

New research from the University of Kent suggests the fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns.

The research, led by Dr Xuemei Bian, of Kent Business School, considered the impact of using average and zero-sized models in marketing campaigns for both established and fictitious new fashion brands.

In three studies, the researchers asked women aged 18-25 which size of model they preferred. The studies also considered the role the women’s self-esteem played in their preference.

Dr Bian and her team found that when it came to established brands, average-sized models could be used interchangeably with size zero models, with little or no impact on product or model evaluation.

However, in the case of the ‘new’ fashion brands, the women in the studies preferred the use of average-sized models over those sized zero. This was because the women had no prior knowledge of the brand on which to base their judgment on.

The research found that this preference was even more pronounced among the women taking part in the studies who considered themselves to have low self-esteem.

Dr Bian said: ‘The issue of fashion industry use of skinny models is a very controversial and we have even seen France’s

Subscription box service: Thinking outside the box

Subscription box service: Thinking outside the box

Most of us are shopping addicts. The first thing people think about spending weekends or when they get a pay check is how they can escape to that mall and be part of the shopping frenzy. Fibre2Fashion.com checks out the subscription box.

Although most of us enjoy shopping for clothes and trying them on, there are those who remain shopping challenged, are restricted by schedules or are economically restrained.

That’s when someone comes knocking on the door with a subscription box. Subscription box services are marketing solutions used by retail companies, mostly ecommerce businesses, giving people with different backgrounds an access to a wider range of products. The overall global market size of subscription box services is still unknown due to minimal data available and the growing stage of the industry.

What’s this service?
While this delivery service system is still at a nascent stage in India, the idea has picked up in the United States of America and other parts of the world. So, how does this really work?

Top-notch brands and ecommerce companies cater to niche markets by offering curated new clothes and other retail products to customers, depending on their personal preferences. There is also an element of surprise attached

Deciding on the Brand name for your fashion label

Deciding on the Brand name for your fashion label

In today’s marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself signifies the existence of a powerful “narrative” link to the brand.

“You must carefully define your attitude, your particular sense of style and fashion, and what sets you apart from the other labels” says Jay Jurisich, Creative Director, Igor, a branding consultancy firm based in San Francisco.

Fashion labels mostly use the designer’s name as the brand name. This helps in creating an association with the quality and uniqueness of the apparels. The value added on the name is to create a hook in order to connect the consumers with the unique identity of the designer in terms of quality and exclusivity. This would help to increase the longevity of the relationship like Giorgio Armani, GUCCI, Prada, etc.

What you may need to know before selecting a brand name

Define your audience archetype

The brand name may be created keeping the consumers in mind. A well researched name helps to associate with a large number of consumers. With a clearly defined name, it is easy to formulate ways on how to market your

India gears up to rule the intimate apparel market

India gears up to rule the intimate apparel market

The growing demand for fashionable intimate apparel in India is providing a boost to the innerwear market. Fibre2fashion gives an overview of the biggest players domestically and globally along with the evolving fabric trends and designs in the intimatewear industry.

The Indian intimate apparel industry is in the process of achieving new dimensions. Under the ‘Make in India’ programme, the country is said to present endless opportunities to become the next big manufacturer of lingerie in the world. India presents a growing fashion-conscious consumer market that demands top quality products from well-established global brands. India has an abundance of raw material as well as a large, inexpensive workforce to provide cost effective solutions to manufacturing lingerie.

Fabric Trends and Designs:
Fabrics used for intimate wear over past few decades have been changing.

Late 90s:

  • 90 per cent of innerwear wear was made from 100 per cent cotton woven non- stretch fabric.

Early 2000s:

  • 10 per cent was allocated to cotton knit fabric.
  • In the following years, 50 per cent of innerwear was made from cotton woven non-stretch fabric and rest 50 per cent was made from cotton knit fabric.

2007-08:

  • 30 per cent of innerwear was made from 100 per cent cotton woven fabric.
  • Out of this,

And Fashion said Let there be light

And Fashion said Let there be light

For over a hundred years, Forster Rohner AG has stood for high-quality embroidery. They produce embroideries for elite fashion houses, and range from ready-to-wear to haute couture. With their new innovation of wearable technology by implementing light into textiles, they are going to conquer new markets, reports Regina Henkel.

When Conrad Forster-Willi founded his embroidery company in 1904 under the name of Forster Willi & Co; embroidery was Switzerland’s most important exports market. Although this segment of the Swiss textiles industry has since undergone major transformations, the fascination for this unusually versatile product still remains, besides the invaluable know-how that has been handed down from one generation of employees to the next. The idea to implement light in fabrics is a result of both.

With the integration of active bright light in textiles, Forster Rohner expanded fashion design to a new dimension, and managed to create the world’s first true hybrid of textile and technology. The special feature: the Forster Rohner fabrics retain their textile properties even after integration of a technical application. In other words: “It was important that the fabric remains a fabric, and also behaves the same way as before, including washability,” explains Jan Zimmermann of Forster Rohner. “Even

abof.com aims 15% online fashion market share

abof.com aims 15% online fashion market share

NEW DELHI: Aditya Birla Group’s online shopping portal abof.com today said it aims to grab up to 15 per cent market share of the country’s online fashion industry by FY 2019-20.

“We expect fashion e-commerce industry to be around USD 10-15 million by fiscal 2020… We are targeting 10-15 per cent share in this space in 5 years. Online fashion is ‘a billion dollar’ opportunity for us,” abof.com President and CEO Prashant Gupta told reporters here.

“Unlike our competitors, we will not offer many brands. At present, we have about 55 brands and in the next six months, it go up to 100-125 brands. We will only sell brands that are meaningful for our customers,” he added.

Aditya Birla Group had launched abof.com on October 16.

The new portal today launched 3D trial rooms for its customers to help them “virtually” try clothes before buying them.

The Aditya Birla Group also owns trendin.com through Madura Fashion and Pantaloons. It competes with the likes of Jabong and Myntra (owned by Flipkart).

Speaking about competition, Gupta said the company will not “get into the discounting game”.

“We have curated our portfolio to focus on consumer experience. While our competitors are

Fashion Movie Review

Fashion Movie Review

The only unreal aspect about Madhur Bhandarkar movies are the disclaimer tag before the opening credits. Sure the characters and situations in his films are influenced, if not aped, from real-life and paradoxically this is the most original inspiration in our imitated industry.

One line in the film says, “Fashion mein jitna kum sochogi utna zyada kamaogi” (the less you think in fashion the more you earn). However the converse is true for Madhur Bhandarkar who has applied adequate thought in weaving a story taking the fashion industry as the backdrop.

The story is of an ambitious small-town girl Meghna Mathur (Priyanka Chopra) who wants to make it big in the fashion industry as a supermodel. In the city of dreams, Mumbai starts her struggle to reach the top. Paving her way through model coordinators, portfolio photographers, talent managers, fashion designers, media moguls and business magnates she finally gets to rule the ramp.

Meghna clearly understands than the ramp calls for some attitude but with success her attitude upgrades into arrogance. And this overconfidence gets her tumbling down the slope of success. Back to square one, it’s nearly impossible for Meghna to make her

Bewakoof.com launches its new category for women

Bewakoof.com launches its new category for women

MUMBAI: Bewakoof.com, an online fashion and lifestyle brand, has introduced a new ‘Women’ category. The new range will have an assortment of trendy casual wear for the fashion-friendly women, the company said in a release on Monday.

“We are focussed on creating a very dominant pan-India presence for Bewakoof.com and build the brand into a household name,” said Prabhkiran Singh, co-founder & director, Bewakoof.com.

“With the launch of this new category, Bewakoof.com will curate the best fashion solutions for one of the most predominant market demographics -Indian Women -onto our platform. We are confident that with its cool, quirky style quotient and pocket-friendly, affordable apparel, our latest category will be a hit with all customers, old and new,” he said.

Women in India are expected to spend $3 billion in online shopping over the next three years, with nearly 90% of the total on fashion and trends. Bewakoof.com’s latest product category is specifically tailored to cater to this particular consumer base, who wants its fashion solutions to be stylish yet affordable. The company is expecting the new category to increase the total sales revenue by up to 40%.

With

Fashion weak

Fashion weak

Trimming the fat is hardly a mantra that needs to be followed at fashion weeks, of all places, even in these straitened times. But with the recessionista having replaced the fashionista as the global chill hit haute couture, it was just a matter of time before “show-sentation” (a cross between a show and presentation) made its debut in the fashion lexicon.

That, in essence means cutting out the show-off quotient of ramps, sets, top models and apres-show parties and getting down to the basics of wooing columnist comments and buyers’ approvals instead in smaller gatherings. In fact a company that provides backstage support such as ironing, hemming and dressing models in New York’s fashion week catwalk shows has admitted to a 25% drop in business this season.

To add to the woes of record low temperatures and snowy weather, January retail sales figures showed a 1.8% fall for the top 50 retailers in the Thomson Reuters index. And even bellwether luxury conglomerate LVMH reported a year-end slowdown in sales while recording a narrow increase in its 2008 earnings of e2 billion ($2.5 billion) over last year.

No wonder

How social media has changed the fashion industry

How social media has changed the fashion industry

Roll on five years and at the world’s most prestigious shows the glow of a Snapchat or an Instagram account is never far away.

But as well as making the fashion world more accessible, social media could actually be changing how the industry works.

We’ve asked one fashion expert to explain.

From the age of three, Josh Newis-Smith knew he wanted to work in fashion after becoming obsessed with Minnie Mouse’s “snazzy dresses”.

Now the 26-year-old is junior fashion editor for Grazia magazine, has been to loads of fashion shows and is in the middle of one of fashion’s most important months.

September is the time designers reveal their collections for the following spring and summer.

New York and London Fashion week have been and gone, Milan and Paris are still to come, but as Josh pauses for breath he tells us he’s noticed a change.

Image caption Mobile style at London Fashion Week

“We’re all watching a show through our phone, rather than our eyes,” he says.

“Social media is now so relentless, you are spending your whole time on Instagram,

Upcycling in fashion and staying legal

Upcycling in fashion and staying legal

Upcycling adds value to products

Upcycling is a term given to adding value to recycled products through transformation of the original or the creation of something new by using parts of pre-existing products. Upcycling is a new trend promoted by those interested in a more sustainable lifestyle. With increasing consciousness of the consequences of waste and obsolescence on our environment, upcycling has been embraced in the fashion industry.

The upcycling practices of three fashion designer/makers who sought legal advice regarding the legitimacy of their activities provide a means of explaining the potential legal implications for upcycling. Their questions focused on whether their actions infringed the rights of the designer or manufacturer of the original garment.

Adding artwork, embellishment and decoration

Ilona buys multiples of a product from last season’s ranges at a discounted price. She then modifies these new garments by for example adding details such as velvet trimming to plain pants, new buttons, frills or transforms the garment by removing a collar from a jacket or cutting a skirt shorter. Another upcycling practice involves painting or printing text or her original artwork onto a new garment such as a plain t-shirt. She was selling her clothing at markets and to small boutiques.

Ilona removes

Designer Ashish Gupta, the Indian-connect between Taylor Swift & Miley Cyrus

Designer Ashish Gupta, the Indian-connect between Taylor Swift & Miley Cyrus

Fashion designer Ashish Gupta, the man behind the houndstooth sequined crop top and joggers inspired pants that Taylor Swift wore to the MTV music awards early this month may be of Indian origin but considers himself wholly a part of the London fashion industry. “I moved to London to study fashion, and have lived and worked there pretty much ever since.. I was unable to get a place to study at any of the fashion schools in India, so I guess I would not be considered a part of the Indian fashion scene in that sense,” he said in an email chat.

Considering that not much is known about him in the Indian circuit, Gupta said that he was born in Delhi, to two doctors and that he studied Fine Arts in India before moving to London to complete an MA at Central St Martin’s. The story of how he went on to become a designer is also a unique one. Apparently his plans to work in a Paris design studio were foiled when his bag containing his entire portfolio was stolen at the Gare du Nord train station.

“After my MA, I

How are ordinary consumers transforming the fashion business

How are ordinary consumers transforming the fashion business

One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers have changed the inner workings of the fashion business by sharing their passion for fashion on a wide variety of websites.

“The accumulation of rather small, individually incremental, innovations in existing practices by consumers can cumulatively help to usher in important market-level changes in the institutional work that supports a market, the categories of actors within it, and the underlying logics that inform it,” write authors Pierre-Yann Dolbec and Eileen Fischer (both York University).

By studying highly engaged fashion consumers such as bloggers and members of web forums and outfit sharing websites, the authors identified three important changes resulting from the participation of ordinary consumers in the fashion market.

Consumers have taken on some of the work that was previously done exclusively by professionals such as stylists and photographers by curating looks and creating images on outfit sharing websites. The online activities and interactions of consumers have also fueled the emergence of popular fashion bloggers who now attend fashions shows alongside

The One Of A Kind Features Of The Authentic BJJ Kimono

The One Of A Kind Features Of The Authentic BJJ Kimono

The simple cut and design of the kimono has now turned it into something that can be worn as casual wear, apart from its original purpose of being an attire used in fighting sports or jiu-jitsu. Recent years and fashion trends have seen many variations done on the classic kimono, but underneath all those tweaks and variations, it is still essentially a kimono. Since different types of men also have different tastes when it comes to clothing, we see more and more men who are willing to buy a BJJ kimono. Shopping for a kimono garment would be easier if you familiarize yourself with the unique cuts and designs of these attires. You would then be able to tell them apart.
Fashion trends have constantly introduced various elements which, when incorporated into apparels, will set them apart from all the rest. You only need to take a look at the number of fashion elements used on the kimono. First, there is the fabric used for the garment. The fabric can be categorized into weaves that make the fabric. When you shop for a BJJ kimono, you will come across terms like a single weave kimono, a pearl weave, or a

The High Price of Fashion

The High Price of Fashion

Fashion has never been more expensive, but conversations about that sort of thing take on far greater urgency outside fashion circles than they do inside the gilded bubble. The Yves Saint Laurent gown on this page is $33,905; a bank teller makes $20,000 a year. Louis Vuitton makes a handbag that costs $20,000; the average car is, like, $30,000. Luxury retailers say prices have risen 25 to 50 percent over the past five years. Is the price of being fashionable out of control?

The prices quoted above are not from the invitation-only haute couture; they are ready-to-wear prices from the best department stores and boutiques. It’s hard for most people to fathom such outlandish excess; it’s become hard for the excessive spender to feel the full glory of her excess when the status barometer is forever on the rise. The Economist reports that time-shares in private jets are in demand. The New York Times, in an editorial hammering executive pampering excesses, says that “flaunting your affluence now requires a megayacht at least 80 feet long, with its own helipad, gym and antique furniture.”

But which of us mortals walks into the megayacht department looking for the one they can afford? We

How are ordinary consumers transforming the fashion business

How are ordinary consumers transforming the fashion business

One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers have changed the inner workings of the fashion business by sharing their passion for fashion on a wide variety of websites.

“The accumulation of rather small, individually incremental, innovations in existing practices by consumers can cumulatively help to usher in important market-level changes in the institutional work that supports a market, the categories of actors within it, and the underlying logics that inform it,” write authors Pierre-Yann Dolbec and Eileen Fischer (both York University).

By studying highly engaged fashion consumers such as bloggers and members of web forums and outfit sharing websites, the authors identified three important changes resulting from the participation of ordinary consumers in the fashion market.

Consumers have taken on some of the work that was previously done exclusively by professionals such as stylists and photographers by curating looks and creating images on outfit sharing websites. The online activities and interactions of consumers have also fueled the emergence of popular fashion bloggers who now attend fashions shows alongside

Faster cheaper fashion

Faster cheaper fashion

STAFF line a wide aisle, cheering. Blue balloons bob in anticipation. Then the doors open and throngs of women rush in, clutching shopping bags to gather up their bounty—dresses, jumpers, shoes and other treasure. The scene, captured in a video of a store opening in France last year, is common for Primark—the company dubs such exuberance “Primania”. The Irish retailer, owned by Associated British Foods (ABF), now sells more clothes than any other retailer in Britain. In 2006 Primark opened its first store in Spain. Since then it has marched steadily across the continent, establishing outposts in the Netherlands, Portugal, Germany, Belgium, Austria and France. Sales rose by 150% between 2009 and 2014, making Primark a new force in the global rag trade (see chart)

Now the retailer is plotting its boldest invasion. On September 10th it will open its first shop in America, the world’s biggest clothing market. Boston will be first to get a Primark, to be followed shortly by seven other sites in the